Added: Alexandre Delmonte - Date: 10.12.2021 12:56 - Views: 15547 - Clicks: 6016
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you. The process started before we could even talk. You would never suspect these hypnotic words of holding any power. They are simple, and innocuous. But when you use them consciously and correctly, they can dramatically improve your persuasive power.
Now, I doubt you will ever guess all of them—let alone deconstruct why they work. But before I do that, a word about what hypnosis is, is not —and why these words are considered hypnotic. Firstly, you may have noticed that if you ask a stranger to do something—especially to buy something—they tend to balk. Their natural reaction is to question the instruction. To find a reason to disagree with it. The critical mind throws up objections.
Especially if you ask them to imagine the outcome of the sale, rather than making the purchase itself. Indeed, an enjoyable game; a distraction from life—as with fantasies. And bypassing the critical mind is the second of three crucial steps hypnotism girls achieving hypnosis. The third step is to stimulate the unconscious mind.
That is exactly what imagining something does. As strange as it may sound, the brain hypnotism girls cannot tell the difference between imagining reality, and actually experiencing reality. Remember—the fear of loss is far stronger than the desire for gain. So if you can get your prospect to feel a sense of ownership for your offering, you invoke a much stronger desire than by merely offering benefits.
By getting them to imagine owning it, they become as if they already have it. As if you have already given it to them. And the natural thing to do then is to keep it …which means making the purchase. This sense of ownership over what we imagine is surprisingly deep-seated. It should be. Our youngest years are ruled by our imaginations. Kids are highly possessive of their make-believe ideas and characters and worlds. Daniel Levis has made a study of the psychology of persuasion. Here, he not only asks his prospect to imagine the outcome of buying, but also to picture it.
Different words—same idea. Repeating the concept in different ways makes it even harder to resist. The three most powerful words in sales, perhaps, are youfree and guaranteed. You is.
For example, did you know that you are much more likely to buy from someone who has the same sounding letter in their first hypnotism girls last name as you do? This according to The Journal of Consumer Research. And think to your own experience. Actors, for example. And many s you get will start with your first name; long ones will include it several times. And of course not—because no one but a marketer would you like that. Or perhaps someone close to you, if you were in big trouble. You may have experienced the same thing from telemarketers. Their script always has them saying your name—as if it will build rapport.
But it actually just feels creepy. But the word you is different. Yet it encapsulates the same basic self-obsessiveness that makes your own name so powerful. The reason words that refer to us are so hypnotic has to do with a psychological effect called Fundamental Attribution Error. Basically, while we are naturally critical of other people, our critical minds take a break when we evaluate ourselves. So when people talk about us, we tend to be lulled.
And hypnotism girls what? For our whole lives, that is all we really have. So as long as your copy addresses those things for your prospect, it is guaranteed to carry them along in a rapt, semi-torpid daze of introspection.
Look at how MailChimp uses the word you on its home. The third word of the body copy is you. And it is used twice more in the same sentence yes, your counts. Then again as the third word of the second sentence.
Obviously this particular bit of copy is short—space precludes me showing you a very long example. But the effect is only amplified in longer copy. As human beings, we crave order. We want to know why something is the way it is, what caused something to happen. And we crave it particularly in our own lives. These kinds of reasons, these relationships of cause and effect, are encapsulated in the word because. Langer asked to push hypnotism girls line at the library to hypnotism girls some papers:. But a further experiment indicated otherwise…. Notice that no real reason was given this time—obviously, everyone waiting for the Xerox machine had to make copies.
Yet nearly as many people agreed as when a real reason was given. Perhaps this sort of situation sounds familiar:. Is that a real reason? This is not a magic bullet. Langer conducted a further study where she upped the of s to be Xeroxed from 5 to And in that situation, the times when a nonsensical reason was given for pushing in line got no more people to agree than the times when no reason was given. Conversely, when the reason of being in a hurry was given, it doubled the of people who agreed.
Nonetheless, using because still triggers the reason-why reflex. Formsteel offers great benefits—then backs them up with solid reasons.
Including because makes the mind accept the benefits are more unskeptically and unreservedly. These are not the only hypnotic words. There are others. But these three are particularly powerful, and particularly useful to us as marketers and salespeople. They are also conveniently easy to work into copy, into videos, and even into face-to-face sales presentations. Why not try it and report your below? About the Author: Bnonn is known in the boroughs as the Information Highwaymanhe helps entrepreneurs sell more online by improving both their web copy hypnotism girls de.
Save my name,and website in this browser for the next time I comment. What website should we analyze? Example: www. How can we get in touch with you? Let's have an one-on-one conversation What's your phone ? Now imagine you could do it in writing as well as in speech. I have already used six of them to keep you reading. Here are some things you may think you know about hypnosis that are actually pure myths: Hypnosis is mumbo-jumbo.
Actually, it is a century-old psychological tool used by many doctors, dentists, psychiatrists and therapists to achieve everything from anesthesia without anesthetics, to stomach stapling without staples.
Actually, you are simply relaxed. Your subconscious mind is more active than your conscious critical mind. Actually, we all go into varying states of hypnosis many times each day. Hypnotism girls driving, when watching TV, when reading—you may even be in a state of mild hypnosis right now. Hypnotized people are like zombies or robots. An example Daniel Levis has made a study of the psychology of persuasion. Your name. An example Look at how MailChimp uses the word you on its home.
Excuse me, I have five s. May I use the Xerox machine? But a further experiment indicated otherwise… Excuse me, I have five s. May I use the Xerox machine because I have to make some copies? However… This is not a magic bullet. An example Formsteel offers great benefits—then backs them up with solid reasons. See real. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. Paid Media - effective paid strategies with clear ROI. Book a Call.
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2nd hypnotist rescues students stuck in trance